Apoorva Mukhija – Work & Controversy Of The Rebel Kid

Apoorva Mukhija is popular on social media, especially for her several humorous videos and is referred to as ‘The Rebel Kid.’ She began posting on social media from her college hostel at the age of 18, has collaborated with more than 60 firms, including OnePlus, Netflix, Google, Amazon and Meta, and she claims to have reached over 10 million people per month.

She became well-known for her unrestrained, daring criticism of young culture and social conventions, and she is most recognised for her viral videos on YouTube and Instagram. Mukhija’s name was included in Forbes India's 2023 Digital Stars list, and her growing fame in India's online entertainment sector contributed to this inclusion.

Childhood and Schooling

Native to India, Apoorva Mukhija studied a Bachelor of Technology in Computer Science from Manipal University, Jaipur. She actively engaged in creative endeavors and digital storytelling prior to being well-known online, progressively establishing her reputation as "The Rebel Kid."

Career

Short-form video material that immediately connected with a younger audience was Mukhija's first social media post. Her character, The Rebel Kid, is well-known for its candid, funny, and frequently contentious observations about Indian relationships, society, and online culture.

Some key points of her academic career:

She began working for a private corporation in January 2021 as a web development intern at the Sparks Foundation in Singapore.
Between April and July 2021, she worked as a marketing intern for an online video app named MX TakaTak.
From May 2021 until June 2021, she was employed as a full-stack developer at CodeMath in Gurugram.
From December 2021 to February 2022, The Rebel Kid worked as a social media marketing intern for Swiggy Dineout. .

Shows

During her 2023 appearance, she portrayed Akshata Mesharam in the Hindi television serial Who’s Your Gynac?
In 2025, she made an appearance on an episode of the Hindi talent show “India’s Got Latent.”
She appeared in Season 1 of the Hindi online series “Baat Pakki” in 2025.

Overview of Baat Pakki

Together with the gifted Shray Rai Tiwari, Apoorva, also known as The Rebel Kid, makes an intriguing debut in this series, which tells a gripping tale of two very different people navigating love.

The Rebel Kid has a brand-new platform to display her acting abilities and engage with fans in a whole different way, thanks to Baat Pakki. Apoorva (The Rebel Kid) stated in reference to her character that she has always believed in the power of authentic storytelling. Moreover, to her, Baat Paaki was about having a unique narrative over celebrating everything that gets cherished about the weddings in India. According to her, it has been a rewarding experience, and given that this was her first YouTube web show, she couldn’t have wished for a better platform or a more amazing team to make this narrative come to life.

Role in “Who's Your Gynac?”

Akshata Mesharam is portrayed by Apoorva Mukhija in the television series “Who’s Your Gynac?” She is shown chatting with Saba Azad, who in the show portrays gynecologist Dr. Vidushi Kothari.

Role in India's Got Latent

After making an appearance on India’s Got Latent, a YouTube program presented by comedian Samay Raina, she became well-known. Her participation in the show drew both applause and condemnation because of her direct language. Online fans defended and debated her way of expression as the episode became viral and trended on sites like YouTube Shorts, Instagram Reels and X (previously Twitter). That’s how India’s Got Latent news further fueled conversations across digital platforms.

Appreciation

Apoorva Mukhija’s ascent as a fearless voice in India’s creative economy was highlighted in 2023 when she was named one of Forbes India’s Top Digital Stars. Also, India’s Got Latent News contributed to her fame. Discussions concerning gender dynamics and online expression in Indian digital media are still sparked by her material.

Perceptions of the Public and Apoorva Mukhija Controversy

Mukhija’s participation on India’s Got Latent in February 2025 sparked criticism, with some calling her words and manner ‘objectionable.’ Some internet users criticised her for encouraging obscenity, while others supported her freedom of expression and pointed out the unfair treatment of Indian women inventors. This incident quickly became part of the larger Apoorva Mukhija Controversy.

Personal Life

Apoorva doesn’t share a lot of information about herself. She admits that part of her internet approach is blurring the boundaries between authenticity and parody in her online presence. However, a part of her unique style has been mentioned in India’s Got Latent news. Apoorva Mukhija Controversy has also brought even more attention to her evolving presence in the digital world.

Conclusion

The freethinking youngster, a youthful, vibrant and bold person who has made a name for herself in the digital world, is clearly depicted by Apoorva Mukhija. The transformation of Apoorva Mukhija from a tech-smart student to a well-known social media star is evidence of her determination, inventiveness and unyielding spirit.

Apoorva Mukhija